Alex Siskos

Senior Advisor

With 20 years experience matching store content to customer intent, Alex has unique knowledge of analytics and insight generation that impacts forward-looking growth strategies.  As Vice President of Business Insights at CROSSMARK, he is involved in the design, implementation, execution, and consulting of business intelligence functions across all retail channels.  He leads a team of category management professionals that provides insights that drive growth for the company’s headquarter and retail clients.

Alex has a strong background in merchandising and marketing analytics.  Formerly with the Nielsen Co., he served as a Vice President of Business Development and as the global account lead for Johnson & Johnson and Campbell Soup Co where he focused on the augmentation of those clients business insights functions and overall analytics acumen.

Alex has a strong background in merchandising and marketing analytics.  Formerly with the Nielsen Co., he served as a Vice President of Business Development and as the global account lead for Johnson & Johnson and Campbell Soup Co where he focused on the augmentation of those clients business insights functions and overall analytics acumen. As a management consultant at Accenture and DenuoSource, Alex developed and implemented consumer-centric business transformation analytics and processes for companies such as Best Buy, Office Depot, Nordstrom, SuperValu, Hershey’s and Walgreens. He is a member of the manufacturer sales advisory board for The Nielsen Company. Alex received a bachelor’s degree in economics and business from Macalester College.