Bob Woodward

Senior Advisor

Bob addresses the topics of most effective and future consumer insight functions. He has more than 30 years of professional experience spanning the areas of marketing research and analysis, brand marketing, marketing strategic planning, finance, and sales at companies such as Campbell Soup Company, The Coca-Cola Company, and Frito-Lay, Inc. He has been a speaker for organizations including the Marketing Science Institute, the American Management Association, the American Marketing Association, the Advertising Research Foundation, the Institute for International Research, and INFORMS.