Ed Franczek

Senior Advisor

Ed serves as a senior advisor to 4i, addressing development of growth strategies within B2C and B2B markets. He also serves as an advisor on key client engagements where he leverages his 25 years of expertise in marketing, strategy, sales and leadership. Ed has a track record of success that spans market leading global firms (Kraft, Nielsen, W.W. Grainger) as well as successful small firms (Gladson LLC, GOLIATH Solutions). Ed is the holder of six U.S patents and serves on the Michigan State University Business School Advisory Board.