Jim Figura

Senior Advisor

Jim addresses the topics of most effective and future consumer insight functions. He has experience as the Vice President of Global Consumer Insights, for the Colgate-Palmolive Company. Jim has been on executive committees for the Marketing Science Institute Board and the Advertising Research Foundation, the North American Advisory Board of the Ehrenberg-Bass Institute for Marketing Science, and the Nielsen Global Advisory Board. He has been a frequent speaker at leading business schools on topics ranging from global business strategy, innovation and new products, analytical methods, and insight generation. He holds a master's degree in industrial management from Carnegie Mellon Graduate School of Industrial Administration (now Tepper School of Business) and a bachelor's degree in business administration from Carnegie Mellon University.