Joe McHugh

Senior Advisor

Joe is a seasoned and highly regarded consumer insights professional with a unique skill set in analytic and custom research solutions. Joe has nearly 20 years of professional experience leading projects involving brand and innovation strategy, marketing analytics, forecasting, qualitative and quantitative research, IRI, Nielsen and Spectra syndicated data analysis, product guidance and sensory research, and sales and operations planning within CPG companies such as Avon Products and Pepperidge Farm. Earlier in his career, Joe began his career with marketing research firms, Information Resources, Inc. and IPSOS-ASI.