- Where will consumers shop in the future? What will be the consumers' future channel mix?
- How and where will consumer consume the media and what is optimal mix?
- What is the most optimum consumer growth segment in which the client should invest?
Predictive Product Launch™
- What is the market potential of your new product? What is the optimal combination of product attributes?
- What is the optimal marketing support and price?
- What marketing strategy do you need to best support your growth objective?
- What Marketing and Media vehicles will be most effective going forward? How much should you focus on traditional vs. new (digital, online, or experiential) media?
Sales Channel Optimizer™
- Utilizes predictive and optimization methodologies to provide an optimum combination of product, price and promotions to maximize total sales, profitability and ROI
- Addresses demand forecast, replenishment optimization and simulation capabilities to maximize promotional sales opportunities
Shopper & Retail Optimizer™
- Shopper and Retailer Optimizer helps clients predict future shopper behaviors and optimize their impact on retailer's growth opportunities
- Growth Tracker™
- 4Sight Growth Management System™
- 4Sight Knowledge Management™
- Predictive Insight & Foresight Process™