Predictive Category™ Helps forecast growth of existing categories and identifies new categories for future growth opportunities.
- How did the category grow and what drove this growth?
- How will the category grow in the future as a function of existing and future drivers and trends?
- What new categories should we focus on?
- What is the most optimum category portfolio (current and new) for future growth?
What is it?
- Provides historic category growth analysis with key drivers of past growth
- Forecasts category's future growth, taking into consideration historic growth and impact of key trends
What are the benefits?
- Helps assess how categories will change in future
- Provides understanding of which categories and trends will drive growth in the future
- Defines which existing and new categories offer highest growth opportunities