Predictive Category™

Predictive Category™ Helps forecast growth of existing categories and identifies new categories for future growth opportunities.


Key questions

  • How did the category grow and what drove this growth?
  • How will the category grow in the future as a function of existing and future drivers and trends?
  • What new categories should we focus on?
  • What is the most optimum category portfolio (current and new) for future growth?

What is it?

  • Provides historic category growth analysis with key drivers of past growth
  • Forecasts category's future growth, taking into consideration historic growth and impact of key trends

What are the benefits?

  • Helps assess how categories will change in future
  • Provides understanding of which categories and trends will drive growth in the future
  • Defines which existing and new categories offer highest growth opportunities