Price & Promotion Optimizer™ Helps optimally position your brand for future growth.
- What should my price strategy be given strategic goals I have for my brands?
- Are my products priced right vs. competition?
- How can I use price most effectively to growth revenues, share, profits?
- What is the right balance between price and trade investments?
- How do I optimize my in-store promotion activity? What brands should I support more, when, and how? What types of promotions work best for my brands? How often should I promote? How much should I use quality merchandise (displays, features)?
- How do I optimize pricing in channels? What is the right mix of EDLP and Hi-Lo?
What it is?
- Price Foresight – Developing price strategy to support your brands positioning and future growth goals
- Price/Promotion Optimization – Optimizing base price vs. trade spend, price in channels, type and frequency of price promotions, use of Feature and Display
What are benefits?
- Use price as a strategic tool to support your overall brand strategy
- Improve your brand profitability
- Increase ROI on your trade dollars
- Minimize or eliminate losses related to over-promoting and ineffective use of feature and display