International Expansion Of A Global Food Company

Situation

  • A global food company required "deep" strategy to drive growth in three existing markets with new categories and "wide" strategy for existing categories to find new markets for growth
  • The Client needed to identify 25% incremental growth in next three years with deep and wide strategies

Approach

  • Leveraged a Foresight-based Growth Framework aiming to not only identify future growth opportunities but develop an optimum execution model and provide sustainable support to ensure optimized growth
  • Analyzed historic category growth drivers, aligned with past and future consumer trends, developed 2013 forecasts and then developed optimum country/category growth combinations for existing and new categories
  • Developed client's growth scenarios based on various investment and market entry strategies to develop optimum mix of growth to reach 25% growth
  • Determined the largest and most attractive markets that pose significant growth and large revenues in the next five years
  • Evaluated market dynamics, competitive dynamics and trends combined with the 2013 forecast, to determine several priority opportunities (category x market)
  • Provided three possible opportunity scenarios for client going forward and the areas of its most significant revenue potential

Results

  • Determined largest and most attractive markets that pose significant growth and large revenues in the next 5 years
  • Provided three possible opportunity scenarios for client going forward and the areas of its most significant revenue potential