Why & How Data Emphasis Will Shift to Analytics

President & CEO Eugene Roytburg emphasized corporations’ growing awareness and reliance on analytics for internal and competitive performance, cost and marketplace reasons confronting all businesses. Roytburg listed a litany of analytics micro-business benefits: just-in-time retail delivery, forecasting, predicting sales from promotions and minimizing out-of-stocks, better preparing for market and category trends, developing product characteristics and line extensions, monitoring product lifecycles, linking innovation and consumer preferences to operational data, enabling business intelligence/data mining to react more rapidly, quantifying and simulating the impact of future scenarios and navigating volatile environments.